Brand safety

Across our campaigns we adhere to the highest measures of brand safety across inventory and leverage market leading fraud prevention technology. Across all devices we implement brand safe tools.

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Fraud prevention

Any fraudulent impressions are identified and filtered across inventory bought for brands. We offer the ability to select inventory where no money is wasted on any impressions that are determined as fraudulent.

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Campaigns need to be seen by humans to drive effectiveness, our partnerships with IAS, MOAT and experience in running a minimum viewability standard is part of our core offering. The ability to offer a vCPM provides a transparent and safe way of serving ads to the target audience.

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Safe Metrics

When measuring campaign metrics we adopt MRC accredited metrics across viewability.

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We offer brands the ability to select and target verified inventory aligned with best industry practices.

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