Rakesh Singh was promoted to Regional Managing Director and Jaa Thisirak Pitayagulsarn to Country Manager at Bidmath Asia earlier this year.
Rakesh and Jaa will play a significant role in driving the integration of Digital and Data-Driven marketing initiatives in Vietnam and Thailand, enabling client development through an agile approach to an ever-changing media landscape. With the aim to focus on brands in Asia Pacific, Bidmath’s portfolio of brands expanded to the likes of P&G Thailand. Benefiting from the convergence of AI optimization and data-centric digital planning, where Bidmath has maintained a track record of digital and data transformation.
Nate Acton, CSO, Bidmath said, “We are thrilled to announce the promotion of both Rakesh and Jaa. Their exceptional leadership skills, creativity, and deep understanding of our company, people, and industry make them ideal candidates to continue expansion across the region. I would also like to acknowledge the hard work and dedication of the entire team, who have played a vital role in building the agency’s footprint in Asia Pacific.”
Rakesh said, “The future belongs to businesses and brands that can rapidly scale and embrace data-driven digital marketing approaches.” As a result, they are collaborating more closely with new-age digital transformation agencies like BIDMATH, which is one of the few agencies where a team of Data Evangelists in the form of Data Scientists and Digital Media Planners work together to meet the Brand’s Digital Transformation Goals. It’s an honor and privilege to lead a team of highly talented and qualified Digital Marketing Experts, Data Scientists & Analysts.
Rakesh is a veteran Digital Marketing & Transformation leader with over two decades of experience working with a wide portfolio of brands and global media agencies like Group M, Omnicom, Publicis and Havas with more than 15 years in leadership roles.
Rakesh’s prior positions included managing Havas Media, Vietnam, from 2015 to 2020 and leading the company to RECMA’s diagnostic report’s No. 1 ranking for three straight years.
Additionally, he has received several honors and important accolades for his brands and agencies at events like Campaign Asia, MMA, Marketing Asia, and others.
Jaa said, “The advancement of technology and the digital transition have altered how Thais consume media and adjust to volatile ways of life.” It rose to prominence during the pandemic. We are well aware that traditional media cannot meet all of the needs of today’s consumers, which urges brands to become more resilient, participate, and add value. Thank you to all of our clients for your continued support and partnership. Personally, I am looking forward to collaborating with our talented teams to drive digital maturity and step change growth in the way we serve our customers and clients. It is a pleasure to contribute to our clients’ businesses transparently with a data-driven approach in the rise of the performance marketing era.
Jaa has over 13 years of experience with a demonstrated history of leading Automotive, FMCG and E-Commerce/CRM initiatives at the advertising agencies Wunderman Thompson and Ogilvy. In her previous venture with Google, Jaa drove Thailand’s digital maturity by helping transform clients’ businesses to meet their desired goals. Jaa spearheaded digital strategy, the communication ecosystem, and performance marketing and won prestigious Marketing Excellence Awards.
Rakesh and Jaa both have a deep understanding of the ever-evolving media demographics and a strong belief in workplace diversity, equity, and inclusion, having personally led agency- and group-wide programs to instill the same while ensuring best-in-class core capabilities.
Bidmath is a global, transparent digital and technology partner. Powered by machine learning and real-time personalization, we deliver data-driven marketing for global brands. If you would like our experts to assess your business opportunities, get in touch with us today.
