Measure cross-screen media campaign reach and frequency with granular audience insight.
At Bidmath, Our Precision targeting approach is structured around data and audience insights. The specificity of this approach also required minimizing spillover and optimizing media efficiency. In order to follow an increasingly targeting approach, we provide a single view of the campaign performance, generating deduplicated and highly accurate measurements of ad exposure.
Our solutions draw data from audience panels, open web exposures, and directly from global online Marketing platform partners like Google.
As advertising becomes increasingly targeted, we provide a single view of campaign performance, generating deduplicated and highly accurate measurements of advertising exposure.
Our Cross-media planning tools are capable of quantifying the total audience reached by a combination of multiple Channels & platforms whether it is TV (Linear or OTT or CTV), Audio or Digital. The tool delivers deduplicated, cross media measurement in one place.
With people watching videos across multiple devices both online and on their TV and consuming content / message across multi media touchpoints, , this leaves marketers with a new challenge: planning and measuring campaigns across screens.
By measuring the cross channel multi media reach sufficiency tool, a campaign can be optimized across media channels. This can also take into account user-defined weights so that an audiovisual impact on TV is more valuable than an impact in radio or online audio which is just audio.
Our Cross planning tool is aimed at providing the right exposure to the target audience before driving them towards conversion.
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