Formerly known as DoubleClick Bid Manager, Display & Video 360 (DV360) has been upgraded and rebranded to form part of the Google Marketing Platform as a Demand Side Platform that can be used to easily manage end-to-end programmatic campaigns across display, video, native, TV, and audio.
Apart from the open exchange and multiple ad exchanges, DV360 hosts a private marketplace where you can search, negotiate deals and bill partners in a single workflow.
Upgrade your first-party data strategy and leverage audience segments from non-google platforms which can be shared directly to DV360 for activation.
Take advantage of Google audiences such as custom affinity and in-market to refine targeting, the platform also provides frequency, impression and click-based audiences for granular targeting.
Leverage new automated and self-learning smart bidding and reduce manual optimizations while driving efficiency.
The optimization levers available are unparalleled and varied including advanced and custom viewability and customer acquisition metrics.
Understand campaign performance with unique and cookie reach, viewability metrics, Nielsen digital ad ratings measurement, and brand lift.
DV360 is a single workflow with native integrations to platforms such as Campaign Manager. Equally the ability to execute campaigns with a shared frequency cap across multiple channels brings further efficiency and insights to performance.
This is an end to end campaign setup, activation and optimization model where clients fill out the campaign briefing template and the campaign will be managed, leveraging our global performance hub.
For those who understand DV360 and how to use the platform, we can offer access so you can set up, optimize and analyze your campaigns and leverage the full capability of DV360 on flexible contractual terms, including optional training sessions for new staff members.
The audit includes a comprehensive review of your activity from square one, to see if there’s any room to improve set up and if there are features that could be taking advantage of from optimization to measurement.
Start learning how to plan, build, execute, optimize and analyze campaigns in DV360.
Our agenda combines theory with in-depth platform examples to maximize your understanding of the platform’s capabilities for branding or performance objectives.
Suitable for agency traders who require a refresher and new to programmatic and taught by instructors in local language. Visit our platform training page for more information on the agenda and what learning path is available.
For brands who wish to switch their programmatic model from managed to in-house, we support technology setup, audit, and training over a set period. Our framework for in-housing encompasses four stages:
Get in touch to understand how to upgrade your programmatic buying through DV360.