Log Level Fueled Custom Algorithms – Using the DV360 DT file we used ML functions to develop a custom algorithm which optimizes towards thousands of data signals and removed the need for manual optimization by creating thousands of bid multipliers automatically.
Customer Lifetime Value Prediction – Leveraging logistic regression we were able to predict customers in bands of low, medium and high based on sale revenue and deploy that model into programmatic buying.
CRM Onboarding to GA360 – We combined CRM ID’s with website visitors to create a unique ‘identifier’. The result allowed us to see customer information alongside web analytics and campaign data in BigQuery.
Ads Data Hub or ADH is Google’s clean room environment specifically developed so that advertisers can access detailed, impression-level data about their cross-device media campaigns in a more secure, privacy-safe environment.
BigQuery is a serverless, data warehouse that can be found within the Google
Cloud Platform or the GCP console,
it was specifically developed to analyze large data sets using super-fast SQL queries.
We support & manage programmatic campaigns on a transparent basis and leverage dynamic creative expertise.
Our experts can implement, audit and manage platforms including offering full training sessions to support in-housing clients.