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Bidmath continues to roll out its analytical unit dedicated to unlocking the value of first-party data for global brands spanning data cloud management, data enrichment partnerships, and activation.

Recently picked up and published by the Bangkok Post as being a leader of the first-party data solution in Thailand with the strategic expert team who emphasize in consulting 5 major areas which are:

  1. First-party data partnerships
  2. Data cloud integration and management
  3. Data Enrichment projects
  4. Tech agnostic activation

Check out the full article here

Before getting into further details regarding the data consulting hub, first we will clarify the importance of first-party data in Thailand first

What is the importance of first-party data in Thailand?

With the impact of new online restrictions, more brands are putting more emphasis on collecting and activating the first-party data. As we enter the cookieless era, the Personal Data Protection Act (PDPA) will be issued in Thailand in the future. New legislation has led to an impact on more brands placing larger importance on first-party data collection and activation. The collection and development of a first-party data strategy is more important than ever.

With the first-party data in mind, Thisirak Pitayagulsarn, who has joined Bidmath from Google Thailand, is in charge of data-focused projects, with a wealth of technology and data knowledge, and strong locality with key data partners. Leverage your network to support the growth of first-party data units.

Mahesh Babu, Senior Data Scientist at Bidmath, will be responsible for integrating Bidmath’s new and existing data science and consulting capabilities for custom data projects. Mahesh has an important background in the development of neural network models for engineering, deep learning and media optimization, navigating complex tasks to derive value from data-tau knowledge and activation which is the core leading to the highest success.

Located in Thailand, the Bidmath Data Strategy Hub has strong data partnerships with local retailers and e-commerce partners and continues to expand across data solutions levering a tech agnostic approach.

For brands seeking a data centric approach towards programmatic activation and robust navigation in the development of data collection, contact our team to discuss a data discovery session.

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