As part of the wider digital strategies curriculum, Bidmath worked with Thammasat University faculty to run a lecture, workshop and quiz program for all students in the Bangkok campus.
The topics ranged from a deep dive into the different types of data, customer journey, audience targeting and the concept of end-to-end data collection for the purpose of digital marketing.
“This initiative is an important aspect of Bidmath’s commitment to growing the programmatic knowledge and adoption in Thailand, equally ensuring the next generation of graduates are fully equipped to kick start their career as dynamic individuals with a passion for data driven marketing.” – Nathaniel Acton
Given the fast moving pace of the digital and programmatic ecosystem, it is imperative that students that are studying advertising related courses are learning and working with live scenarios whereby recent industry information is prevalent e.g. recent data regulations.
