“Unveiling Bidmath’s Retail Media Audit: Driving E-Commerce Success”
In today’s competitive e-commerce marketplace landscape, staying ahead requires a keen understanding of your retail media performance. Bidmath, a leader in retail media, offers comprehensive audits to optimize your campaigns on platforms like Shopee, Lazada, Amazon, TikTok Shop, etc.
Here’s a detailed look into our audit process:
Account Health Check
The foundation of a successful Retail Media Strategy starts with a thorough account health check. Bidmath evaluates the overall health of your store, examining product listings, inventory levels, shop settings, and business insights. This step ensures that your store is set up for optimal performance and can highlight areas needing immediate attention.
Store Performance Review
Understanding your store’s performance over time is crucial. Our review includes:
- Overall Performance: We analyze key metrics such as placed orders, confirmed orders, sales growth month-over-month (MoM), visitor count, and conversion rates over the last six months to a year.
- Audience Analysis: We differentiate between new and returning buyers, helping you understand your customer base better.
- Product Diagnosis: Identify reasons for sales decline, poor reviews, and high return requests.
- Product Performance: Assess metrics such as visitor numbers, add-to-cart dropouts, conversion rates, and return rates.
- Sales Performance: Examine visitor dropouts, bounce rates, and the gap between placed and confirmed orders to identify friction points in the sales funnel.
Ads Performance Review
Effective ad campaigns are pivotal for e-commerce success. Our audit covers:
- Campaign Setup: Review and improve the current campaign structure.
- Keyword Performance: Analyze existing keywords and suggest new ones to enhance targeting.
- Auto vs. Manual Campaigns: Compare the performance of automated and manual campaigns to determine the most effective approach.
- Product Performance Contribution: Evaluate how ads impact product performance.
- Bidding Strategy: Assess current bidding strategies and recommend optimizations for better results.
Product Content Optimization
Content is king in e-commerce. Bidmath provides recommendations to optimize:
- Product Titles and Descriptions: Ensure they are compelling and SEO-friendly.
- Images: Use high-quality primary and secondary images.
- Reviews and Ratings: Improve customer feedback and visibility.
Competitor and Market Analysis
Staying competitive requires knowing your market and competitors:
- Competitor Analysis: Identify key competitors and their strategies on Shopee, Lazada, and TikTok Shop.
- Market Analysis: Use Market SORT analysis to identify trends and growth opportunities in specific categories and subcategories.
Optimization Recommendations
Based on our audit, we provide:
- Performance Enhancements: Specific actions to improve ad and store performance.
- Budget Allocation: Strategic recommendations for allocating your budget across various campaigns and platforms for maximum ROI.
Reporting and Analytics
Accurate reporting is essential for ongoing success:
- Current Reporting Review: Evaluate the effectiveness of existing reports.
- Custom Reporting: Suggest custom reports to better track and measure performance metrics and outcomes.
Conclusion
Bidmath’s retail media audits are designed to provide a comprehensive overview of your e-commerce activities, offering actionable insights and strategic recommendations to enhance your performance across multiple platforms. Whether you’re looking to optimize your existing campaigns or seeking new growth opportunities, our expertise ensures that you achieve your retail media objectives efficiently and effectively. By leveraging our data-driven approach and industry knowledge, you can stay ahead of the competition and drive significant growth in your e-commerce endeavors.
Our Expertise
Automation: We streamline e-commerce operations with advanced automation tools, reducing manual efforts and increasing efficiency.
Single View for All Platforms: We provide a holistic view of all e-commerce activities across different platforms, allowing for better coordination and strategic planning.
Data-Driven Optimization: We leverage data analytics to optimize search ads, ensuring targeted, effective campaigns that yield the best return on investment (ROI).
Efficient Planning: Our comprehensive data analysis allows for precise campaign planning, demand forecasting, and resource allocation.
Share of Search (Visibility) Optimization: We enhance brand visibility by optimizing the share of search, making products easily discoverable by potential customers.
GMV/ROAS Goal Achievement: We focus on maximizing Gross Merchandise Value (GMV) and Return on Ad Spend (ROAS) through targeted strategies and continuous performance monitoring.
Contact us today at sales@bidmath.com to learn more. Let Bidmath be your trusted partner in navigating the complexities of Retail Media and achieving unparalleled growth on marketplaces.
