The Power of Video Campaign Ads on Streaming Platforms: Uncovering Deeper Performance Metrics with Compelling Video Content
In the current digital landscape, video advertising has emerged as a highly effective way for businesses to reach their intended audience. Among the many video advertising strategies available, the video action campaign is gaining in popularity owing to its potential to engage viewers and deliver measurable outcomes. In the Asia-Pacific (APAC) region, online video advertising has been found to generate 40% more revenue than TV advertising. Moreover, APAC is witnessing the fastest growth rate of Subscription Video on Demand (SVoD), and it is projected that the region will account for over 40% of the global SVoD subscription base by 2026. Additionally, Connected TV (CTV) has emerged as a prominent advertising platform that is rapidly gaining momentum.
What are Video Action Campaigns and why are they effective
Video action campaigns optimize skippable video ads for conversions using Smart Bidding (Maximise Conversions or Target CPA). They feature a custom call-to-action accompanied by a companion banner, end card, and overlay, making them perfect for any action, conversion, and lead generation, such as Buy Now, Learn More, Watch More, or Download. Video content captures and retains viewers’ attention, making it an ideal medium for conveying your message.
These ads can be displayed on various platforms, including social media, websites, and mobile apps, and are often optimised for different devices and screen sizes. They can also use various targeting options to reach specific audiences based on factors such as demographics, interests, and behaviors.
Benefits of using Video Action Campaigns
Greater brand exposure
- Helps drive more conversions with lower CPAs
- Expands campaigns to run on more places both on and off YouTube
Reach more potential customers
- Utilizes combined inventory from YouTube’s ecosystem (home feed, watch pages, etc.)
- Can scale campaigns without setting bids and budgets per inventory source
Optimized audience targeting with machine learning
- Driven by Bidmath’s advanced machine learning capabilities
- Ads are served where they’ll perform best (e.g. customers’ home feed or favorite video creators)
Video Ad formats
In-stream ads
These video ads play before, during, or after a YouTube video or other online video content, and viewers can typically skip them after a few seconds. Advertisers can target them based on factors such as demographics, interests, and behaviours.
Discovery ads
Video ads appear as promoted content in search results, on YouTube’s homepage, or in the recommended videos section. They are non-skippable and advertisers can target them based on keywords and topics.
Bumper ads
Short, non-skippable video ads that deliver a quick, memorable message play before a YouTube video. They are designed to be six seconds or less in length, making them ideal for mobile devices.
Outstream ads
Video ads play on websites and mobile apps outside of YouTube. They can be displayed within an article or as a standalone ad unit and are typically skippable after a few seconds.
Mid-roll ads
Video ads play in the middle of longer-form video content, such as a YouTube video that is longer than 10 minutes. They are typically non-skippable and advertisers can target them based on demographics and interests.
Creating a Successful Video Action Campaign
To ensure a successful video action campaign, there are several key components to consider. One of the most important factors is keeping your video concise and impactful, as attention spans are short. Aim to convey your message quickly and effectively, with a video that is no longer than one minute. It’s essential to use clear messaging that is easy to comprehend, along with a compelling call to action that motivates viewers to take the desired action.
In addition to the content, the visuals you choose are also critical in capturing your audience’s interest. Utilize various types of visuals, such as animation and live-action footage, to make your video more immersive and engaging. Lastly, it’s vital to continuously assess and refine your video action campaign using data to achieve optimal outcomes over time.
How to Optimize Video Action Campaigns for Advertising Success
Optimizing your video action campaign is crucial for maximizing its effectiveness and reaching your target audience. By incorporating relevant keywords into your content and utilizing header tags, you can make it easier for search engines to understand the purpose of your video and match it with the right audience. It’s also important to ensure that your primary keyword appears in your title tag, meta description, and body of your video, as these are the elements that search engines typically display in their search results.
Writing a compelling meta description is another essential element to consider when optimizing your video action campaign. This brief summary provides potential viewers with an overview of your video and helps them decide whether or not to watch it. Make sure to use language that is clear and concise, and that accurately reflects the content of your video.
Finally, providing valuable content that answers your audience’s questions and meets their needs is crucial for keeping viewers engaged and encouraging them to take action. By creating videos that are informative, entertaining, or otherwise valuable to your target audience, you can build trust and establish your brand as an authority in your industry. Overall, optimising your video action campaign requires a combination of strategic planning, compelling content, and ongoing analysis to ensure that you are reaching your target audience and achieving your desired outcomes.
Conclusion
In conclusion, Video Action campaigns can be a powerful tool for businesses to drive conversions and achieve their advertising goals. By carefully considering factors such as conversion tracking, conversion volume, and target CPA before launching the campaign, businesses can ensure they are setting themselves up for success. Once the campaign is live, Bidmath’s automated bidding feature can save time and allow for more focus on testing creatives, audiences, and calls-to-action. The prominent call-to-action button and customisable headline provide a direct response layer to the ad, which can help to drive viewers to on-site converters. Overall, a well-executed Action campaign can deliver excellent results and help businesses achieve their advertising objectives. Bidmath is an award-winning, data-driven digital media and analytics agency built for the future. Powered by machine learning and real-time personalisation, we deliver data-driven marketing for global brands. If you would like our experts to assess your business opportunities, get in touch with us today – sales@bidmath.com.
