The Effectiveness of Video Marketing in Thailand
The Thai market presents a unique challenge for marketers due to the high prevalence of multi-screening and multitasking. Thai individuals are at the forefront of this trend worldwide, with three out of four Thais using their smartphones while watching TV. Thailand has a greater proportion of multiscreen users than the global average (28% against 14%). In terms of overall time spent between screens, Indonesia and the Philippines topped the global leaderboard, with 540 and 531 minutes, respectively. While this trend makes it difficult for marketers to capture consumer attention, videos remain an effective tool for engaging these audiences.
As the market becomes more competitive, businesses must find innovative ways to stand out from the crowd. Multi-screen video marketing offers a unique opportunity to engage Thai audiences on multiple platforms simultaneously. By creating high-quality, engaging video content that is optimized for multiple screens, businesses can effectively capture the attention of consumers and build brand awareness.
The customer drives practically all video trends. We saw it when cable TV became popular, not to mention the internet and video games. The rising popularity of video online, via mobile devices, and through TV peripherals, throws another curve in the media landscape, not only by introducing additional devices to watch, but also by lowering the barriers to multitasking and convergent experiences.
In order for the Video Ad to be effective, It is critical to select a platform that not only supports high-quality videos but also provides interaction capabilities to maximize the content’s impact. High-speed internet access, OTT subscription streaming video services, and the availability of premium content have all contributed to a growth in digital media consumption.
Measuring for engagement on Youtube
According to the head of YouTube Entertainment Partnerships Thailand, 9 out of 10 Thais visit YouTube every day and 7 out of 9 YouTube mornings many times a day, with 62% choosing to view YouTube videos. more than tv. Measuring engagement is crucial for marketers in Thailand as Thais not only spend ample time on YouTube but also give undivided attention to it. By monitoring metrics such as watch-time, comments, and impressions, as well as viewability and audibility, businesses can obtain valuable insights into the impact of their video content.
By analyzing this data, marketers can make data-driven decisions to enhance engagement and efficiently reach their intended audience. With a thorough understanding of these metrics, marketers can optimize their video marketing strategies and create content that resonates with their audience, ultimately driving business growth and success.
The Importance of Multi-screen Video Optimization in Digital Media Landscape
Video optimization in a multiscreen advertising approach can significantly increase the impact of ads by providing a seamless viewing experience across different devices and platforms. When ads are optimized for multi screen viewing, they are designed to adapt to various screen sizes and resolutions, ensuring that they display correctly and effectively on any device, whether it’s a desktop computer, mobile phone, or tablet. By utilizing a multiscreen advertising approach, businesses can increase the reach and frequency of their ads, allowing them to engage with audiences in more places and at more times throughout the day. This can result in higher levels of ad recall and brand recognition, as well as improved click-through rates and conversion rates.
At Bidmath, we understand that optimizing and improving video ad performance is crucial to achieving higher ROAS (Return on Ad Spend). That’s why we leverage TTD and DV360 to their full potential to deliver targeted and effective video campaigns. We use TTD’s machine learning algorithms to analyze ad performance data in real-time and adjust bids accordingly, optimizing ad spend and maximizing ROI. With DV360, we monitor campaign performance using its measurement tools and make data-driven decisions to optimize the campaign, adjusting targeting options, placements, and ad formats to ensure that the campaign is performing at its best. By continuously improving video ad performance, we help our clients achieve higher ROAS and make the most of their advertising budgets.
Conclusion
The future of video marketing in Thailand lies in the ability of marketers to optimize their content for different platforms and engage their audiences with compelling, high-quality videos. However, managing multi screen video marketing campaigns poses several challenges, including issues with duplicated reach and precise measurement. To overcome these challenges, industry players must take the lead and stop simply following the consumer. Our expertise lies in enhancing advertiser’s storytelling to captivate and engage audiences across various devices and experiences. Bidmath is an award-winning, data-driven digital media and analytics agency built for the future. Powered by machine learning and real-time personalization, we deliver data-driven marketing for global brands. If you’re interested in exploring business opportunities with us, please reach out to our sales team at sales@bidmath.com.
