Recently our leadership team interviewed with the Bangkok Post to discuss the future of programmatic buying and how leveraging data can effectively drive value for brands. You can read the full article here
The evolution of the world has changed the way marketing works. From manual strategies to programmatic which help deliver the ads to the most precise target audience.
Bidmath proudly presents a better way of digital advertising, the advance of programmatic advertising by using data and algorithms to help a brand comes up with the best way to plan, buy, and develop media in order to reach and expand the brand’s target audience specifically.
We are an end-to-end programmatic and data analytics consultancy. We focus on using the combination of data science from our global advertiser contracts and transparent programmatic management to make sure that we will provide the best and the most suitable programmatic advertising solutions for each brand.
Bidmath is also an expert across several world-class platforms and technologies whether Google, Adobe, Appnexus, or The Trade Desk, which has created powerful traction in Thailand and across SEA markets.
Our company’s goal is to drive efficiency by managing and giving advice through data analytics, campaign, and artificial intelligence-based custom bidding algorithms for the brands we are working with. By accompany with our partners, we can possibly deliver around 40% media efficiencies via the productive use of data through programmatic video.
Why Thailand?
The rise of the amount of people and time consuming online videos, for example Viu, CH3, and Line TV, along with the growing of programmatic advertising in this industry give us a great opportunity to work and grow effectively here.
“Within the dairy category, our data science hub in Bangkok collaborated with a Japanese brand focusing on Thailand to support the development of first-party data using technology and deploying brand lift surveys to generate audience insights unlocking valuable information about customer preferences against their competitive set. The brand was then able to segment their audience further by location and time of day and achieve more than 20% life in purchase intent,” stated Nate Acton, Chief Strategy Officer at Bidmath, from answering the interview of Bangkok Post.
KK Sharma, Co-Founder and CEO of Bidmath, also explained more to the Bangkok Post that “Bidmath has taken this a few leaps further combining artificial intelligence to the mix to shift towards further efficiencies in media buying across display, video, audio and social media. With the massive amount of available data, programmatic advertising makes it easier for advertisers to create more personalised and much more successful digital advertising strategies. At this rate programmatic advertising is going to be an integral part of digital advertising strategy in the future.”
